Most Trusted Honey Brand 2018

Australians have voted Manuka Health as ‘Most Trusted Honey Brand’

Tuesday, 22 May 2018

Reader’s Digest ‘Trusted Brands’ survey reveals Aussies choose New Zealand’s Manuka honey over local brands.

A New Zealand natural healthcare company, Manuka Health New Zealand, has been voted as producing the ‘Most Trusted Honey Brand’ by Australians - polling ahead of Capilano and Beechworth.

The award win has been revealed as the Australian Reader’s Digest releases the results of its 2018 ‘Trusted Brands’ survey, highlighting the most trusted brands in Australia from across 70 categories, as chosen by more than 2,400 members of the Australian public.

For Manuka Health, the result follows what has been a year of impressive growth in Australia for the New Zealand born and based company, with the business growing over 30% for the last two years.

Commenting on the Reader’s Digest win, Manuka Health New Zealand General Manager Marketing, Research, and Development – Kate Kember, says: “We’re absolutely thrilled to be recognised as the most trusted honey brand in Australia, one of our key international markets. 

“Our products are tightly monitored throughout the process from hive to home so we can assure our consumers that what’s on the Manuka Health label, is in the pot. Gentle processing of our authentic New Zealand Manuka honey means our MGOTM Manuka honey products are unparalleled for their natural properties, guaranteeing our consumers receive high quality, premium New Zealand MGOTM Manuka honey.

Australian Reader’s Digest Senior Editor, Kathy Buchanan, says: “All of Australia’s most Trusted Brands have a proven track record, backed by the public’s vote and their hard-earned dollars.

“We celebrate the hard work and effort these brands have invested into their products and the audience to receive this accolade. 100% voted by consumers, it is the ultimate seal of approval.”

This isn’t the first year that Manuka Health has featured amongst other high-profile brands in the Reader’s Digest survey. In 2016 and 2017, the business’s Manuka honey product received a Highly Commended recognition. Since it was established in 2006, Manuka Health has pioneered new standards for Manuka honey based on breakthrough scientific research which has led to the business becoming a global leader in Manuka honey product development.

The business is made up of more than 140 specialists in the apiculture industry and is sold in more than 45 countries. Manuka Health New Zealand has two state-of-the-art apiculture facilities, in Te Awamutu and the Wairarapa, New Zealand, which process Manuka honey from across the country.

For further information about the Australian Reader’s Digest ‘Trusted Brands’ Awards, visit

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